Sonarol Sp.j. Najda strives to remain consistent and reliable in all its business areas: the philosophy of doing business, the company's organization and its operational capabilities. By adopting the priorities of its Quality Policy and focusing on quality objectives, Sonarol delivers on the principles which stem from its mission and foundation of business operations. This is how Sonarol develops its competencies and leverages on the effect of internal synergy.

Sonarol Sp.j. Najda enjoys a strong market position and a high level of market recognition. Sonarol is identified with the package of values it offers in terms of products and its environment. At the core of its business, Sonarol preserves the foundation of its idea, expressed in Sonarol’s Catalogue of Values. Sonarol also creates an environment conducive to the implementation of strategic objectives thanks to the high level of awareness of employees at all levels, their responsibility, independence, commitment, creativity, plus their identification with Sonarol. With these advantages, Sonarol is able to create and inspire its business environment actively and in an meaningful way.